Pay-Per-Click (PPC) and Search Engine Optimization (SEO) services are for all businesses with an online presence, including businesses in the services sector. Law firms are not an exception. Many law firms have adopted aggressive internet marketing strategies like SEO and PPC as the cutthroat competition in the industry takes its toll. Here is a brief overview of PPC & SEO for law firms.
Traditional versus modern marketing in the legal sector
Traditionally, law firms were few and far between. Moreover, the few that were available were listed only on Yellow Pages and other directories. No one thought of going online to look for a law firm. Today, things are different. Better. Legal services can be found online. They are just a click away. Consequently, competition in the legal industry is palpable. Law firms have realized that people are looking for legal services online. This new development has elicited mixed feelings among attorneys. Some like the challenge while others think it is too complicated.
SEO for law firms
Now that law firms have known that they need to be more visible online than ever, the demand for SEO services in the legal industry is high. Most SEO firms have a website which is the modern business card. They need to get leads to this website and convert their website traffic into a continuous flow of income. Law firms that have got SEO right are booming as a result of huge traffic online which has led to a high conversion rate and consequently a high return on investment.
Accelerated Mobile Pages (AMP)
The AMP project is a pillar of SEO. AMP is a Google’s project that facilitates opening of web pages on mobile devices. Today, most people look for information, products, and services online via mobile devices. Furthermore, research shows that more than half of the world population in the coming years will access the internet via mobile devices. The AMP project, therefore, comes at the right time- when the creation of mobile versions of websites is the way to go.
Once a law firm creates a good website, the struggle for a high SEO rank does not end there. A simpler, mobile-friendly version of this website needs to be created to serve the interests of those who will use mobile devices to access the internet.
PPC Unlike SEO, PPC is simple and straightforward. A law firm places an advert on a publisher’s website then pays for every click on the advert. Whenever a person clicks on the ad, he or she is directed to the advertiser’s website. This way, a law firm generates website traffic easily.
A combination of PPC. AMP, and SEO
A combination of PPC, AMP, and SEO is a direct ticket to increased online visibility which will bolster sales volumes. Each of these tactics has its advantages and disadvantages, hence they complement each other very well For instance, while PPC is expensive, it can generate a lot of website traffic cost-effectively as long as every dollar spent is maximized.
Its impact can be felt in a short period. However, SEO is a slow but sure internet marketing process. It may take some time to appear on the front page of search engine results pages, but once are there, you can remain there as long as you adhere to the ever changing SEO algorithm.
A marketing method that is working for law firms is combining these strategies. It has worked for many law firms like Trial Law, and it is likely to work for every other law firm.