A guide to video marketing

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Without a doubt, the arrival of the Internet era allowed business firms create unconventional marketing strategies. In fact, the innovations have also made it possible for small entrepreneurs promote their businesses without spending too much. In terms of marketing strategy, creating a online video is undoubtedly one of the most effective and efficient ways to make a buzz. Now, if you want to start your video marketing campaign, it is advisable to consider buying a video marketing software such as the Video Marketing Blaster. However, if you want to gain additional insights, below are some tips for a successful online video marketing campaign.

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Avoid Long Videos

Aside from spending too much time watching your video, long duration videos are difficult to internalize. For this reason, people do not want to spend a significant amount of time watching videos. Thus, always avoid posting long videos. Instead, create short videos by only providing practical information. Now, if your content is really long, you can always make multiple short videos.

Use Professional Voice

ZXCXZCXApparently, no one wants to spend time watching videos with poor audio quality. Thus, when making a marketing video, always ensure that your final output has a clear sound quality. In addition, given the fact that amateur speakers lack experience and expertise, do not let them speak on the video. Instead, look for someone with a professional voice to speak on your behalf. Moreover, always keep in mind that many viewers are very particular regarding accent; thus, always make sure that the speaker on the video has a neutral accent.

Provide Tutorial Videos

Given the fact that many people are utilizing the World Wide Web to obtain substantial insights and ideas, posting a tutorial video can definitely help you with your marketing campaign. However, you must pay attention to your content. As much as possible, your tutorial videos should not provide your business secrets. Instead, only offer things that will make your potential clients more interested on your business.

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Moreover, when creating a tutorial video, always make sure that your content is entertaining but more importantly, educational. As what was mentioned above, the primary reason why individuals are utilizing the Internet is due to the fact that they want to obtain information. Thus, if you want to attract potential customers, always make an effort to come up with educational videos.

Pay Attention To Details

Another important tip to put an emphasis when making a marketing video is to pay attention to details. For instance, putting an incorrect website address on your video can ruin your entire marketing campaign. Hence, always check the spelling prior to posting the URL. In addition, always make sure that you provide contact information on your video.

 

SEO And PPC For Law Firms

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Introduction

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) services are for all businesses with an online presence, including businesses in the services sector. Law firms are not an exception. Many law firms have adopted aggressive internet marketing strategies like SEO and PPC as the cutthroat competition in the industry takes its toll. Here is a brief overview of PPC & SEO for law firms.

Traditional versus modern marketing in the legal sector

33,vnbmnnTraditionally, law firms were few and far between. Moreover, the few that were available were listed only on Yellow Pages and other directories. No one thought of going online to look for a law firm. Today, things are different. Better. Legal services can be found online. They are just a click away. Consequently, competition in the legal industry is palpable. Law firms have realized that people are looking for legal services online. This new development has elicited mixed feelings among attorneys. Some like the challenge while others think it is too complicated.

SEO for law firms

Now that law firms have known that they need to be more visible online than ever, the demand for SEO services in the legal industry is high. Most SEO firms have a website which is the modern business card. They need to get leads to this website and convert their website traffic into a continuous flow of income. Law firms that have got SEO right are booming as a result of huge traffic online which has led to a high conversion rate and consequently a high return on investment.

Accelerated Mobile Pages (AMP)

The AMP project is a pillar of SEO. AMP is a Google’s project that facilitates opening of web pages on mobile devices. Today, most people look for information, products, and services online via mobile devices. Furthermore, research shows that more than half of the world population in the coming years will access the internet via mobile devices. The AMP project, therefore, comes at the right time- when the creation of mobile versions of websites is the way to go.

Once a law firm creates a good website, the struggle for a high SEO rank does not end there. A simpler, mobile-friendly version of this website needs to be created to serve the interests of those who will use mobile devices to access the internet.

PPC Unlike SEO, PPC is simple and straightforward. A law firm places an advert on a publisher’s website then pays for every click on the advert. Whenever a person clicks on the ad, he or she is directed to the advertiser’s website. This way, a law firm generates website traffic easily.

A combination of PPC. AMP, and SEO

22.blflknjlkA combination of PPC, AMP, and SEO is a direct ticket to increased online visibility which will bolster sales volumes. Each of these tactics has its advantages and disadvantages, hence they complement each other very well For instance, while PPC is expensive, it can generate a lot of website traffic cost-effectively as long as every dollar spent is maximized.

Its impact can be felt in a short period. However, SEO is a slow but sure internet marketing process. It may take some time to appear on the front page of search engine results pages, but once are there, you can remain there as long as you adhere to the ever changing SEO algorithm.

A marketing method that is working for law firms is combining these strategies. It has worked for many law firms like Trial Law, and it is likely to work for every other law firm.

Top benefits of digital marketing for businesses

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Owning a business comes with numerous uncertainties of not understanding what will happen in the near future. However, there are steps any business person can take to make sure that the business thrives in healthy steps. One such strategy is the digital marketing which has many benefits to your business. Just to refresh your memories, digital marketing relies on Internet and technological platforms to perform its operations. Below is a are some of the numerous benefits digital marketing has to the business.

Top benefits of digital marketing for businesses

Reaching a larger market

fdgdfgfdgfdgfdgfdgfdgWith digital marketing, the business can reach a larger market than while using any other strategy. Experts in digital marketing assist in targeting and use of the right channel to pass the information through the email, web marketing, and social media among many others. With an increased use of the Internet, having an SEO enhanced website offers limitless opportunities to reach a global market.

Customer interaction

Interaction with both loyal and potential customers is very crucial for any business. It is the healthy way to understand the position of your business and where you need to change for improvement. Customer interaction can be through email inquiries, telephone call and via various chat options particularly on social media. It has become a norm for businesses to have a standby agent to chat with potential clients when they visit the website or the social media pages.

Increased profit

Digital marketing is a major way to increase the profit in business. Primarily, it works like a lead capture funnel where all the focus is to entice as many potential clients as possible. Further, digital marketing strategies also focus on follow up of leads through email, calls and other contracting methods. At the end of the day, all these efforts result in making more sales and therefore, more profitability.

They are easy to optimize

gfhfghgfhgfhgfhgfhOptimization of business marketing efforts is a major strategy digital marketers use. It involves the use of strategies like SEO, client targeting, lead follow-up and much more. With various data which is collected by digital marketing tools, optimizing any strategy is easy as opposed to traditional marketing strategies like media and billboard marketing efforts. The key to this possibility lies in the ability to data collection.

Conclusion

Apart from the above benefits, there are many others a company or business can enjoy when they embrace digital marketing. In fact, it is almost impossible for any business to survive without these strategies.